Marshall Hughes is a marketing lecturer in Edinburgh.   Areas of expertise include how the work environment enhances or constrains creativity/innovation within the advertising sector as well as a fascination with the tantalising, creative minds that generate and produce inspirational ideas, products, services and media campaigns.  Academic life aside, the author was brought up in a beautiful town with its gorgeous beaches and tranquil setting situated on the east coast of Scotland.  The inspiration and motivation behind the compelling story transpires from the experiences, psychological challenges of life and somewhat morbid fascination with some of the most notorious serial killers the world has ever seen.